Rick Mercer took a page from P. Diddy’s 2004 ‘Vote or Die’ campaign from the 2004 US Presidential election and challenged Canada’s 18-25 voters to take 20 minutes of their day on May 2 to vote. Why? Because, according to Mercer, the Conservatives don’t especially WANT youth to vote, as they do not expect many youth votes to be cast in their favour.
Quick Camera Angle Change.
He could have also mentioned the importance of their voting for reasons other than trying to stop a political force he disagrees with, but hell – voting is voting. And out of a respect for the process, and for Rick Mercer, I hope the message catches on amongst youth voters regardless of who they cast a ballot for. And for the first major election since I have been able to vote…
Stop and Face the Camera.
…I am no longer part of the Youth Vote cohort. Too old. Le sigh.
Start Walking Back Where I Came From.
And it appears as if his message is catching on. Mercer has been tweeting all afternoon about the various flash mobs that have been popping up on University campuses across the country, with many more of them planned for the coming weeks leading up to May 2. It is heartwarming to see such large groups of young people willing to take time out of their days to demonstrate for the importance of young people voting – especially the video shot at the University of Guelph, where the students look FREEZING in their spandex running wear. And hipsters that they are, Guelph’s video is set to “Dog Days Are Over” by Florence & the Machine. So, yeah.
Important Hand Gestures.
You can find out more about the flash mobs that have already taken place at LeadNow.ca, where you can also watch video’s of cold students running across campuses across the country for a better country. You may even tear up a little bit.
With the Camera Askew, Stop and Look Deeply At the Viewer.
I know I did.
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You can also see Mercer’s original challenge below from The Rick Mercer Report: